The Research Brief is a short take about interesting academic work. The big idea Audiences love to see athletes and entertainers behaving spontaneously, according to our recent research, because ad-libbed lines, spectacular…
Tag: Consumers
Why more food, toiletry and beauty companies are switching to minimalist package designs
For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held that with thousands of products…