The long-awaited Bob Marley biopic “One Love” will highlight important moments in the musician’s life – his adolescence in Trench Town, his spiritual growth, the attempt on his life. But as a…
Tag: Marketing
Ja Morant shows how a ‘good guy with a gun’ can never be Black
“Man enough to pull a gun, be man enough to squeeze it,” rapped NBA superstar Allen Iverson on his song “40 Bars.” This was two weeks prior to the 2000-01 NBA season,…
A bottle of scotch recently sold for $2.7 million – what’s behind such outrageous prices?
When a rare bottle of Scotch whisky sold for US$2.7 million in November 2023, I was stunned, but I wasn’t surprised. The whiskey market has been booming for some time. Bourbon brands…
New research identifies why people prefer spontaneity in entertainment
The Research Brief is a short take about interesting academic work. The big idea Audiences love to see athletes and entertainers behaving spontaneously, according to our recent research, because ad-libbed lines, spectacular…
Why more food, toiletry and beauty companies are switching to minimalist package designs
For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held that with thousands of products…
In ‘Air,’ Michael Jordan’s silence speaks volumes about the marketing of Black athletes
The film “Air,” which tells the story of Nike’s signing of Michael Jordan, isn’t actually about Michael Jordan at all. It’s about the beauty of design and the seduction of marketing. It’s…
Why Dunkin’ and Lego rebrands succeeded – but X missed the mark
Twitter has swapped the fluffy bird that used to symbolize the social media platform for a spindly black X. Ditching the company’s well-known logo and changing its name to a letter often…