Signs written in Spanish are becoming less common along North Philadelphia’s Golden Block, or El Bloque de Oro – which runs along North Fifth Street from Lehigh Avenue to Allegheny Avenue and…
Tag: New research
Are our fears of saying ‘no’ overblown?
Everyone has been there. You get invited to something that you absolutely do not want to attend – a holiday party, a family cookout, an expensive trip. But doubts and anxieties creep…
Are fears of saying ‘no’ overblown?
Everyone has been there. You get invited to something that you absolutely do not want to attend – a holiday party, a family cookout, an expensive trip. But doubts and anxieties creep…
New research identifies why people prefer spontaneity in entertainment
The Research Brief is a short take about interesting academic work. The big idea Audiences love to see athletes and entertainers behaving spontaneously, according to our recent research, because ad-libbed lines, spectacular…
Why more food, toiletry and beauty companies are switching to minimalist package designs
For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held that with thousands of products…
We blurred the gender of soccer players and had people rate their performances − with surprising results
During the 2023 FIFA Women’s World Cup, the telecommunications company Orange ran a powerful TV ad. It depicts the graceful agility and dramatic goal-scoring shots from French national players such as Antoine…
AI scores in the top percentile of creative thinking
Of all the forms of human intellect that one might expect artificial intelligence to emulate, few people would likely place creativity at the top of their list. Creativity is wonderfully mysterious –…